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11 Dec 2012

Top 5 creative packaging tips

As consumers we have plenty of products to choose from but what would persuade you to buy a specific product? That’s where the importance of packaging design comes in. Whether you have a product to sell or a special gift to give, creative packaging can do wonders in terms of consumer product recognition, as well as building up the excitement and anticipation of seeing what’s inside.

Here are our top 5 tips to ensure you create value-added, inspirational creative packaging:

  1. Know your audience ….. different products attract different types of people so your packaging design should capture the essence of the people you are marketing to.
  2. Be mindful of costs ….. choose designs and materials to suit your budget and your market.
  3. Be creative and unique ….. make sure your product stands out from the crowd, don’t be afraid to be different!
  4. Distribution …. consider the costs and time scales involved in getting your product to market.
  5. Consider the environment …. more and more people are seeking products that reflect an eco-conscious lifestyle.

Remember, well designed creative packaging sells, it ensures your product stands out from the crowd! 

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