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23 May 2013

Choosing the right print finish for your creative packaging solution

The print finish you choose for your creative packaging solution is a small but extremely important element of your design.

In today’s increasingly competitive market, your creative packaging is a great opportunity for you to grab the attention of your chosen audience. Print finishing is the effect applied to your product after it has been produced. It’s the process applied to the products substrate which gives it a specific look and feel. The finish you choose can transform an ordinary design into something unique and increase both the perceived value and quality of the product.

So depending on the desired result and project budget, you’ll need to consider the different types of print finish available:

Lamination is the process of applying a durable transparent film of plastic that is applied to the substrate of the product. It makes the product more durable and long lasting and can offer some water resistance to the treated surfaces. There are many types of lamination available; matt, gloss, soft touch and anti-scuff.

Ultra Violet (UV)
UV coating is a very glossy, shiny coating applied to the printed surface and dried using a special machine with ultra violet light. These special UV coatings harden when they receive the ultra violet rays. A UV coating makes details stand out and is perfect to enhance a company logo. With UV light exposure, the drying time is very quick helping to reduce production time. Examples include spot and fluted UV.

Varnishing is one of the best methods available to greatly enhance the appearance of the print on a product. A colourless coating, it dramatically enhances the colour of the print, creating a great first impression. It also helps to protect the substrate from wear and tear and and enhance the look and feel of the product or specific elements of it. Finishes include gloss, matt (or dull), satin or silk and neutral.

Foiling is another popular print finish. This process uses heat, pressure, metal dies and a metallic paper (foil). Foil stamping gives the stamped design a shiny and elegant finish. 

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