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7 Jan 2013

Packaging Design - Be creative and unique

Everyone knows it’s easy to follow the crowd but beware, if you do, your product may well go unnoticed. Your packaging design should:

  • Attract attention
  • Convey your unique message
  • Express your brand’s personality
  • Consider the user experience

Whether you have a product to sell, or a special gift to give, creative packaging can do wonders in terms of customer recognition. The packaging is the first thing the customer sees and it builds on the excitement and anticipation of seeing what’s inside. It needs to be unique and visually appealing. And to create amazing visual appeal, colour choice plays an extremely important role. In this tough economic climate, it’s crucial to make a lasting impression, and as we all know, first impressions count!

Your product design should reflect the product inside and where it fits in the market. At Cedar Packaging, we have over 20 years experience and with our own in-house design team who can bring your ideas to life. We’re here to help and we’re only a phone call away!

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