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27 Nov 2014

Does your packaging project warrant thinking outside the box?

If you are looking for a different way to present your products then now could be the time to consider dual purpose packaging. Extending the life of your presentation packaging has many benefits. Not only does it mean less waste and therefore better for the environment, it’s a great way to keep your brand in front of your chosen audience for longer!

Here we have a great example of dual packaging, a metal lunch box which we produced for the Washington Wizards and the Washington Capitals to present their season ticket passes. Both have been manufactured from tin plate, have been printed in 4 colour and feature the team logos on the lid of the lunch box.

On opening, the lunch box displays a U fitment which has been printed 4 colour and features a generic marketing communication. The box has also been designed to hold a selection of other marketing material securely inside.

Make your packaging smarter by producing a product like this that has a dual purpose. An unusual marketing tool that is sure to be a huge hit with any recipient.

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