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Brighton and Hove Albion FC Privilege Card Presentation Pack

Creative Packaging | Brighton and Hove Albion FC Privilege Card Pack Creative Packaging | Brighton and Hove Albion FC Privilege Card Pack Creative Packaging | Brighton and Hove Albion FC Privilege Card Pack Creative Packaging | Brighton and Hove Albion FC Privilege Card Pack

Brighton and Hove Albion Football Club approached Cedar Packaging in late November 2010, having been let down by an existing supplier, with a “Big Ask” brief to design, manufacture, print all content - 20,000 documents – and, fulfill all content across three matching sorts before mail sorting dispatch a bespoke paper over board clamshell presentation pack.

The B&HAFC privilege card pack was designed to deliver a privilege membership card and four separate, distinct documents detailing to existing season ticket holders the invitation to invest in a season ticket and lifetime personal seat license at the new American Express Community Stadium for season 2011/2012.

Cedar Packaging delivered the project in full, to budget and within four weeks from initial contact – successfully mailing all 4,300 fulfilled packs before Christmas Eve in order to meet the football club’s deadline of mail by December 31st 2010.

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